Brand Hackathon
Are you a founder looking to enhance your brand story?
The 2 day Brand Hackathon brings together consumer companies and award winning marketing experts to co-create compelling brand stories.

January 19-20, 2019

Singapore Management University

Curriculum Director: Lim Sau Hoong

  • Visual advisor of the 2008 Beijing Olympics opening ceremony
  • Jury member of the inaugural President Design Award in Singapore
  • Judging panelist of Cannes and New York Advertising Festival 

Sau Hoong will be imparting foundational skills of building a brand and overseeing the conceptualization of your brand collaterals. A dedicated designer will be assigned to each team to assist in improving marketing collaterals.

Target Participants

  • Founders of Singapore headquartered companies
  • Business to consumer (B2C) facing companies
  • Small Medium Enterprises and startups across all industries


Key Takeaways

  • Be able to enhance the essence of your brand story
  • Be able to elevate your brand materials
  • Be able to stay relevant to your target audience



10 teams will be shortlisted to join the programme. Selected teams may send up to 3 founders to attend the event. All registered founders must be present during the entire duration of the Brand Hackathon.

Shortlisted teams will have to pay a $200 deposit. 80% of the deposit will be refunded upon successful completion of the programme.

Designers looking to join the Brand Hackathon may find requirements and responsibilities here. Interested designers may send over their number, CV and portfolio to


1. Are non-SMU students allowed to sign-up?
Yes. Brand Hackathon is open to non-SMU affiliated founders/organizations.

2. I do not know how to design my own graphics, can I still participate in the Brand Hackathon?
Yes. Besides having our curriculum director impart foundational skills of building a brand and overseeing the conceptualization of your brand collaterals, a dedicated designer will be assigned to each team to assist in actualizing the collaterals.

3. What is the selection criteria in shortlisting teams?

  • Teams must fall under the target participant categories 
  • Company must demonstrate clear need for brand mentorship
  • Founders must be open minded and coachable

4. What should I include in my company pitch deck? 
Marketing and branding strategies are developed with the company's business model in mind. Hence more information about the company would be useful in developing a compelling brand story. The following are details that we recommend to include:

  • Mission/vision of company
  • The Problem
  • The Solution
  • The Market Opportunity
  • The Product
  • The Customers
  • The Technology
  • The Competition
  • Traction
  • Business Model
  • The Team
  • The branding and marketing plan
  • What do you aim to achieve from the Brand Hackathon
  • What are the 3 most important brand related questions that you would like to ask the trainers

5. Can I bring my marketing lead instead of my co-founder?
No, the Brand Hackathon is only open to company founders.

Contact Us
For enquiries, please contact:
Paulina Robles :