Brand Hackathon
Are you a founder looking to enhance your brand story?
The 2 day Brand Hackathon brings together consumer companies and award winning marketing experts to co-create compelling brand stories.

November 3-4, 2018

Singapore Management University

Curriculum Director: Lim Sau Hoong

  • Visual advisor of the 2008 Beijing Olympics opening ceremony
  • Jury member of the inaugural President Design Award in Singapore
  • Judging panelist of Cannes and New York Advertising Festival 

Sau Hoong will be imparting foundational skills of building a brand and overseeing the conceptualization of your brand collaterals. A dedicated designer will be assigned to each team to assist in improving marketing collaterals.

Target Participants

  • Founders of Singapore headquartered companies
  • Business to consumer (B2C) facing companies
  • Small Medium Enterprises and startups across all industries


Key Takeaways

  • Be able to enhance the essence of your brand story
  • Be able to elevate your brand materials
  • Be able to stay relevant to your target audience



10 teams will be shortlisted to join the programme. Selected teams may send up to 3 founders to attend the event. All registered founders must be present during the entire duration of the Brand Hackathon.

Shortlisted teams will have to pay a $200 deposit. 80% of the deposit will be refunded upon successful completion of the programme.


1. Are non-SMU students allowed to sign-up?
Yes. Brand Hackathon is open to non-SMU affiliated founders/organizations.

2. I do not know how to design my own graphics, can I still participate in the Brand Hackathon?
Yes. Besides having our curriculum director impart foundational skills of building a brand and overseeing the conceptualization of your brand collaterals, a dedicated designer will be assigned to each team to assist in actualizing the collaterals.

3. What is the selection criteria in shortlisting teams?

  • Teams must fall under the target participant categories 
  • Company must demonstrate clear need for brand mentorship
  • Founders must be open minded and coachable

4. What should I include in my company pitch deck? 

Marketing and branding strategies are developed with the company's business model in mind. Hence more information about the company would be useful in developing a compelling brand story. The following are details that we recommend to include:

  • Mission/vision of company
  • The Problem
  • The Solution
  • The Market Opportunity
  • The Product
  • The Customers
  • The Technology
  • The Competition
  • Traction
  • Business Model
  • The Team
  • The branding and marketing plan
  • What do you aim to achieve from the Brand Hackathon
  • What are the 3 most important brand related questions that you would like to ask the trainers


5. Can I bring my marketing lead instead of my co-founder?
No, the Brand Hackathon is only open to company founders.

Contact Us
For enquiries, please contact:
Paulina Robles :


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