Start-up founders face various challenges daily when building their businesses. From business model validation, different marketing strategies and customer acquisition, to raising capital and seeking investors.

Open only to current and graduated SMU Business Innovations Generator (SMUBIG) companies, Founders Workshop is a full-day hands-on workshop held monthly. Conducted by our panel of SMUBIG mentors, our founders gain practical tips and strategies from the experts which can be applied immediately to their start-ups. Through these workshops, founders learn about the key aspects of managing a start-up and have in-depth understanding of business building.