Individuals with a desire to market a novel solution should register for this course and understand the approach for developing a new product or service innovation.
This workshop aims to provide key objectives in new business development and innovation in building successful companies for developing new products and services to survive severe competition and rapidly changing customer needs. Improving the new product development process leads to better designed products and services and shortening time to market, which substantially contributing to financial success. The course provides a structured methodology to new product development processes.
Upon completion of the course participants will be familiar with the key objectives of new product development including product strategy, portfolio management, new product processes, tools and metrics, market research and addressing teams, people and organizational issues to build successful innovative teams.