Christine Wee

Christine Wee

Senior Manager

Christine joins Singapore Management University (SMU), Institute of Innovation & Entrepreneurship (IIE) as Senior Manager, Marcomms. She is entrust to manage the institute’s full spectrum of marketing and communications campaigns and activities.

Christine’s experience spans across both public and private sector, and have journeyed in mostly SMEs and start up environment across lifestyle and healthcare industries. In her previous vocation, Christine was one of the founding team members of a Singapore-based wholesale wine distribution firm, where she had the opportunity to not only create the company’s brand name and marketing campaigns but also designed the company’s business framework, sales strategy and logistics fulfilment infrastructure.

Christine’s super powers include being a mother, wife, daughter and a wannabe floristry designer. Her vices include good food, good wines, good coffee and Netflix.



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