Founders Workshop - Market Size and Opportunity
This Workshop is Postponed/Cancelled till Further Notice
Understand heuristic research approach, which centred on brand assessment and reiteration to make company brands more relevant as markets evolve and consumer needs become more sophisticated. Be it plotting marketing strategies, developing new products or communications, or crafting brand architectures, everything flows from a deep and honest understanding of consumers' complex needs and desires.
- What is market sizing? Is it a simple calculation or is it a complex concept?
- Know the myths and pitfalls of market sizing – get it right to save money and effort, get it wrong and you may have a disastrous product launch
- Where does it fit in the marketing cycle?
- When do we really need to know the market size?
- How does market size help you spot opportunities?
- What kind of numbers are we looking at? (Volume by population, by demographics, by segments? volume by unit, by SKUs, by occasion of use, by need? Dollar value?)
- Principles for sizing (must understand to do correct market sizing)
- Exercises in market sizing
Learn techniques and insights and apply strategic marketing decision:
1. Defining Market Types
2. Market Sizing
3. Market Research
4. Competitive Analysis
Image
Speaker Summary
<p> </p>
<p> </p>
<div> </div>
<div> </div>
<div><strong>Cheah Kim Lean</strong></div>
<div>Founder & CEO, Acorn Marketing & Research Consultants Pte Ltd</div>
<div> </div>
<p> </p>
<div> </div>
<div> </div>
<div><strong>Cheah Kim Lean</strong></div>
<div>Founder & CEO, Acorn Marketing & Research Consultants Pte Ltd</div>
<div> </div>
field_special_info
<div><span><span><strong><em>OPEN to SMUBIG Incubatees and Alumni Only!</em></strong></span></span></div>
<div>
<div><span><span><strong><em>Limited seats !</em></strong></span></span></div>
<div> </div>
<div><span><span><em><strong>Terms & Conditions:</strong></em><br />
<em>* Refers only to student who had graduated with a SMU qualification</em><br />
<em>- SMU BIG Incubatees refers to companies currently incubating in SMU IIE.<br />
- SMU BIG Alumni refers to companies previously incubated by SMU IIE.</em></span></span></div>
<div><span><span><em>- Strictly use SMU email account to register for SMU students/ faculty/ staff & Alumni<br />
- No refund will be given in the event of non-attendance, transfer of registration and/or cancellation.<br />
- SMU IIE reserves the rights of admissions to the programme</em></span></span><br />
</div>
</div>
<div>
<div><span><span><strong><em>Limited seats !</em></strong></span></span></div>
<div> </div>
<div><span><span><em><strong>Terms & Conditions:</strong></em><br />
<em>* Refers only to student who had graduated with a SMU qualification</em><br />
<em>- SMU BIG Incubatees refers to companies currently incubating in SMU IIE.<br />
- SMU BIG Alumni refers to companies previously incubated by SMU IIE.</em></span></span></div>
<div><span><span><em>- Strictly use SMU email account to register for SMU students/ faculty/ staff & Alumni<br />
- No refund will be given in the event of non-attendance, transfer of registration and/or cancellation.<br />
- SMU IIE reserves the rights of admissions to the programme</em></span></span><br />
</div>
</div>
field_speaker_info
<p>Kim Lean is one of the two founders of the Acorn Group in Asia-Pacific. She has a Master’s degree in Social Science. She started her career in marketing research in 1979 in Malaysia.</p> <p>She moved to Singapore in 1982 to take up a senio
Date/Time Start
Signup
https://www.regonline.com/mktopp
venue
<div><strong>Function Room 4-1<br />
SMU Admin Building</strong></div>
<div><strong>Level 4</strong><br />
</div>
<div>81 Victoria Street</div>
<div>Singapore 188065</div>
SMU Admin Building</strong></div>
<div><strong>Level 4</strong><br />
</div>
<div>81 Victoria Street</div>
<div>Singapore 188065</div>
Location
Incubation - Founders Education & Outreach - Founders Workshop
Type
Edu Programs