How can we build Singapore and SE Asia's Category Kings?
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.
The category is the new strategy.
In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.
Co-Founder, and Co-Author of PLAY BIGGER, Al Ramadan will present on how both entrepreneurs and established enterprises need to define, develop and rule a category over time. Unique data for the Singapore market will also be unveiled for the first time.
The event also features a powerful panel of Singapore’s leading VC’s, start-ups and entrepreneurs.
Check out the media and event coverage of the book: