How can we build Singapore and SE Asia's Category Kings?
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.
The category is the new strategy.
In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.
Co-Founder, and Co-Author of PLAY BIGGER, Al Ramadan will present on how both entrepreneurs and established enterprises need to define, develop and rule a category over time. Unique data for the Singapore market will also be unveiled for the first time.
The event also features a powerful panel of Singapore’s leading VC’s, start-ups and entrepreneurs.
Check out the media and event coverage of the book:
Harvard Business Review
Forbes Review
Stanford University
Additional Link:
Download the Play Bigger IPO Sweet Spot report to see all the details!
Image
Speaker Summary
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time.
field_special_info
<p><br />
<strong>PROGRAMME</strong></p>a
<hr />
<table border="0" cellpadding="0" cellspacing="2">
<tbody>
<tr>
<td>
<p>4.30pm</p>
</td>
<td>
<p> Arrival, Registration and Networking</p>
</td>
</tr>
<tr>
<td>
<p>5.00pm</p>
</td>
<td>
<p> Opening and Introduction by Darryl Dickens, Out-Position</p>
</td>
</tr>
<tr>
<td>
<p>5.05pm</p>
</td>
<td>
<p> Play Bigger and APAC research: Al Ramadan</p>
</td>
</tr>
<tr>
<td>
<p>5.35pm</p>
</td>
<td>
<p> Panel Discussion</p>
</td>
</tr>
<tr>
<td>
<p>6.10pm</p>
</td>
<td>
<p> Q&A with Audience and the Panel</p>
</td>
</tr>
<tr>
<td>
<p>6.25pm</p>
</td>
<td>
<p> Standup Refreshments and Networking</p>
</td>
</tr>
</tbody>
</table>
<div>
<div> </div>
</div>
<div>
<div> </div>
<div><span>IMPORTANT NOTICE:<br />
<em>Admission is by registration only. Rights of admission reserved!</em></span></div>
</div>
<strong>PROGRAMME</strong></p>a
<hr />
<table border="0" cellpadding="0" cellspacing="2">
<tbody>
<tr>
<td>
<p>4.30pm</p>
</td>
<td>
<p> Arrival, Registration and Networking</p>
</td>
</tr>
<tr>
<td>
<p>5.00pm</p>
</td>
<td>
<p> Opening and Introduction by Darryl Dickens, Out-Position</p>
</td>
</tr>
<tr>
<td>
<p>5.05pm</p>
</td>
<td>
<p> Play Bigger and APAC research: Al Ramadan</p>
</td>
</tr>
<tr>
<td>
<p>5.35pm</p>
</td>
<td>
<p> Panel Discussion</p>
</td>
</tr>
<tr>
<td>
<p>6.10pm</p>
</td>
<td>
<p> Q&A with Audience and the Panel</p>
</td>
</tr>
<tr>
<td>
<p>6.25pm</p>
</td>
<td>
<p> Standup Refreshments and Networking</p>
</td>
</tr>
</tbody>
</table>
<div>
<div> </div>
</div>
<div>
<div> </div>
<div><span>IMPORTANT NOTICE:<br />
<em>Admission is by registration only. Rights of admission reserved!</em></span></div>
</div>
field_speaker_info
<div class="rtecenter"> </div> <table border="0" cellpadding="0" cellspacing="2"> <tbody> <tr> <td> <div class="rtecenter"> </div> <div class="rtecenter"><img alt="" class="img-responsive" src="/sites/iie.smu.edu.sg/files/Al%20Rama
Date/Time Start
Signup
https://www.regonline.com/PlayBigger_23Mar2017
venue Link
http://www.smu.edu.sg/campus/map/
venue
<div>Mochar Riady Auditorium, Level 5
<div>SMU Admin Building</div>
<div>81 Victoria Street</div>
<div>Singapore 188065</div>
<div> </div>
</div>
<div>SMU Admin Building</div>
<div>81 Victoria Street</div>
<div>Singapore 188065</div>
<div> </div>
</div>
Location
Promotion - Other Events
Type
Event
JOIN OUR MAILING LIST
Build your network and get plugged into our community of 10,000+ startups, innovators, student founders and tech gurus by subscribing to our e-newsletter!