Julian partners with Mike Bosworth (author/creator of Solution Selling, CustomerCentric Selling and Story Seekers) to design and coach ‘DO TO LEARN’ programs in story building, storytelling and story tending. Business owners and sales & marketing leads contextually use these 'human connection' skills in their specific roles and influencing challenges. The program helps businesses architect an organisational framework for connecting with and build trust in their conversations with investors, prospects and customers.

"We believe that better business outcomes are a result of better connection and trust between people. We devote our work in making this learnable, coachable and measurable for everyone.” She has been selling for 23 years and, prior to this, has held various sales leads positions in public listed IT companies.