Rain Khoo

With 20 years of experience in branding, design, consumer goods, and the eCommerce space, Rain was also the youngest Design Director at P&G Asia. He went on to co-found two consumer goods start-ups, and led product development at Rainforest, a leading Amazon eCommerce aggregator. He has worked across APAC, China, US and European markets in Home Goods, Babycare, Consumer Healthcare & Functional Foods. He is a seasoned Design Thinking practitioner and pulls out "aha" moments of consumer insights, merging them with business model creation and product innovation for new revenue streams.

Back in 2008, a Fellowship with D.light, a Series-E social entrepreneurship start-up, brought him to the villages of India and left a deep impression. In 2022, Rain finally established Dignitea to work with brands and businesses for social impact. There, he builds inclusive organisations through change management and capability development. He possesses expertise in several minority communities including gender, disability and neurodiversity. He is also a co-founder of TransgenderSG, a social enterprise that provides resources for the transgender community— its website has been archived by the National Archives of Singapore for cultural significance.

Rain is certified as a management consultant with TÜV SÜD and holds multiple certifications in UI/UX and digital marketing. In 2025, he was certified as an AI Ethicist with the Oxford Saïd Business School.