Rudi Lim

Rudi Lim

Head of Product and Design,

Rudi is currently the Head of Product & Design for GrabWheels. Previously, he was the head of the Product Design team for Grab Transport. Rudi last held the position of UX Project Director in Mind Lens Worldwide. For the past 10 years, more than 60 major global and local brands such as Samsung, Intel, Microsoft, LG, Yahoo, Koprol, Citibank, Development Bank of Singapore, Sands and the Singapore government have benefited from his incisive research insights and strategic design consultation.

Always passionate about the start-up ecosystem, Rudi has advised as a Google Startup Launchpad Mentor and worked with regional start-ups across many domains – Artificial Intelligence (AI), travel, hyper-local services, e-commerce and mobile payment.


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