New Product Development Workshop
Synopsis
This workshop exposes participants to the latest thinking in New Product Development, with a specific focus on marketing research techniques, overall new product strategy, and launch plan development in an entrepreneurial environment.
Overview
Day 1 – Insights and Strategy
- Introductions and Seminar Overview
- New Product Development In the 21st Century
- Marketing Research Tools for NPD
- Crafting A New Product Development Strategy
Day 2 – Product Protocol, Design, and Launch
- Building the Business Case and Product Protocol
- Product Design and End Use Testing
- Strategic Launch Planning
- Launch Management and Rollout
- Seminar Recap
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Speaker Summary
<p>Tim Halloran</p>
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<p><strong>Tim Halloran</strong> has built and directed some of the world’s largest brands. He is president of Brand Illumination and has provided guidance to top companies including Coca-Cola, Home Depot, Kraft Foods, Procter & Gamble, Delta Air
Date/Time Start
Signup
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Fees
SMU students/staff/faculty: $50, SMU Alumni: $100, Public: $600
venue
<p>SMU Administration Building, Level 4, Executive Seminar Rm 4-2 (Rm 0444)</p>
Location
Education - Entrepreneurs Workshop - New Product Development
Type
Edu Programs