Entrepreneurs Workshop - Value Proposition & User Experience Design, How to test and design the right value for the right customers
Overview
Entrepreneurs Workshop is a full-day hands-on workshop for current entrepreneurs to learn and apply practical know-how to their startup.
Entrepreneurs Workshop is a full-day hands-on workshop for current entrepreneurs to learn and apply practical know-how to their startup.
Objectives
Learn and apply in your own venture how to
- dissect the customer’s problem, needs, values
and goals
and goals
- convert customer insights into tests
or MVP components
or MVP components
- prioritise and roadmap with customer insights
as a compass
as a compass
- design and test the experience of a user flow
- tweak UX design best practices for your own work
Course Outline
- The impact of focusing (or ignoring)
the customer
- Pains, Gains, Needs, Goals, Behaviors
- Psychology of money, value, pricing
and purchase decisions
- Turning understanding into MVPs/tests
- UX Design Process
- UX best practices and common challenges
- Tweaking your user flow
Course Outline
- The impact of focusing (or ignoring)
the customer
- Pains, Gains, Needs, Goals, Behaviors
- Psychology of money, value, pricing
and purchase decisions
- Turning understanding into MVPs/tests
- UX Design Process
- UX best practices and common challenges
- Tweaking your user flow
Why Value Proposition Design?
Businesses can’t exist in a silo -- it needs customers. For a product or service to flourish on the market, it needs to sooth the specific pains of specific customers, and fulfill valuable “jobs” that customers “hire” it for.
The best path to flourishing is to test our assumptions. In order to build effective Minimum Viable Products for testing, we need to see the world from the customer’s perspective and pinpoint what value is worth paying for.
Why user experience design?
Good user experience is what invites the right new users to adopt your product and current users to keep coming back. It "walks the walk" of telling your customers your product was built for them. Those products are bought, used, loved, and talked about!
On the other hand, mediocre design takes a potentially powerful product and makes it frustrating -- driving very interested customers away.
The best path to flourishing is to test our assumptions. In order to build effective Minimum Viable Products for testing, we need to see the world from the customer’s perspective and pinpoint what value is worth paying for.
Why user experience design?
Good user experience is what invites the right new users to adopt your product and current users to keep coming back. It "walks the walk" of telling your customers your product was built for them. Those products are bought, used, loved, and talked about!
On the other hand, mediocre design takes a potentially powerful product and makes it frustrating -- driving very interested customers away.
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Speaker Summary
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<div> </div>
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<div><strong>Angela Ognev</strong><br />
Coach and Programme Designer</div>
<div>Redesign Happy</div>
<div> </div>
<div> </div>
<div><strong>Angela Ognev</strong><br />
Coach and Programme Designer</div>
<div>Redesign Happy</div>
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Date/Time Start
Signup
https://www.regonline.com/ValuePropositionUX_14AUG15
venue
<div>Administration Building, Level 6 <br />
Function Room 6-1<br />
Singapore Management University </div>
<div>81 Victoria Street</div>
<div>Singapore 188065</div>
Function Room 6-1<br />
Singapore Management University </div>
<div>81 Victoria Street</div>
<div>Singapore 188065</div>
Location
Incubation - Founders Education & Outreach - Founders Workshop
Type
Edu Programs