Entrepreneurs Workshop - Marketing 101 for Startups, Selling your product to customers and your business to investors
Overview
Entrepreneurs Workshop is a full-day hands-on workshop for current entrepreneurs to learn and apply practical know-how to their startup.
Entrepreneurs Workshop is a full-day hands-on workshop for current entrepreneurs to learn and apply practical know-how to their startup.
As an investor and entrepreneur myself, almost all of the startups I see need a lot of help with their marketing. Poor marketing makes life very difficult (sometimes impossible) for startup entrepreneurs and it’s not necessary! Basic marketing is not that difficult, but it does require a lot of hard work.
A well-crafted clearly described offer will always appeal more to customers, yet it is very rarely seen!
And when startups do finally come to pitch their business, a lot of time is wasted asking for information that should be given up front. Or the entrepreneurs display poor professionalism. Very few startups do great pitches right off the bat.
This 2-part, full-day course will take you through the basics of marketing and communication required for all energetic entrepreneurs to hit the ground running.
Part 1 (Morning)
The first part will cover subjects related to selling your proposition including:
A well-crafted clearly described offer will always appeal more to customers, yet it is very rarely seen!
And when startups do finally come to pitch their business, a lot of time is wasted asking for information that should be given up front. Or the entrepreneurs display poor professionalism. Very few startups do great pitches right off the bat.
This 2-part, full-day course will take you through the basics of marketing and communication required for all energetic entrepreneurs to hit the ground running.
Part 1 (Morning)
The first part will cover subjects related to selling your proposition including:
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Understanding your customers
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Building a map of the competitive landscape
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Product attributes and positioning
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Creating a product-market fit
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Essentials of communicating your proposition
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Choosing appropriate marketing channels and strategies
Part 2 (Afternoon)
The second part of the course will address how to interact with investors including:
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The homework you need to do first
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Identifying potential investors
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Deciding who to contact
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Professional behavior – and things you should never do!
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What and how to present
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Speaker Summary
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<div><em>Justin Mencher</em><br />
<strong><em>Partner, IncuVest</em></strong></div>
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<div><em>Justin Mencher</em><br />
<strong><em>Partner, IncuVest</em></strong></div>
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<div><strong><em>ONLY for SMUBIG incubatees and alumni!</em></strong></div>
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<div><strong><em>Limited seats !</em></strong></div>
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<div><strong>(Registration Starts at 8.30am)</strong></div>
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<div><strong><em>Limited seats !</em></strong></div>
<div> </div>
<div><strong>(Registration Starts at 8.30am)</strong></div>
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Date/Time Start
venue
<div>SMU BIG</div>
<div>SOA #B1-40</div>
<div>60 Stamford Road,</div>
<div>Singapore 178900</div>
<div>SOA #B1-40</div>
<div>60 Stamford Road,</div>
<div>Singapore 178900</div>
Location
Incubation - Founders Education & Outreach - Founders Workshop
Type
Edu Programs