It is not uncommon for naysayers to be critical of best friends starting a business together. Business, after all, deals with money, which many a time strains even familial ties. But long-time friends Robin Pho [an SMU alumnus] and Darryl Lim will tell you that it is not just about bringing in the dough. Their online kueh lapis business, Kue, has seen significant success by receiving rave reviews and acquiring adoring customers - a testament to the strength of their friendship and their sound business ethos.