Mr Lim Song Joo ( or SJ as he is fondly called ) is a seasoned and passionate veteran with niche expertise in the Market Strategy & Business Development area, helping to steer enterprises and large corporations to excel in their respective markets. He held varied and wide-ranging roles and functions in Strategy and Implementation projects in the High Tech Electronics & Supply Chain segment to find new space globally. He delivers when called upon. A “Maverick” as some would tag him but he is a good tool in the bag to bring along on that mission. Accredited at SPRING Singapore & works with Government Agencies on consultancy programs helping enterprise re-strategize and to transform. With the added experience of co-founding & exiting a successful start-up (during the financial 2008 downturn) in the space of 18 months, He now shares his entrepreneurial experience and train other aspiring entrepreneurs as a way of contributing back to the start-up community. Participated as an investor & as an on-board advisor across Edu-Tech, Medicare/Eldercare, Bio-Tech, Social Enterprise, Robotics, Green Engineering, Informatics & Data Analytics, Information & Productivity Technology, working closely with the start-up. He is regularly sought out for his wide ranging and insightful analysis on entrepreneurship development and for start-ups who are ready for growth. Actively involved in sharing experiences and nurturing the younger generation, youths and young adults alike, for the challenges ahead. Championing new initiatives to broaden mindset about values, lifestyle, Socio-psychology wellness, to a broad audience to create a more cohesive, inclusive and caring society. Regularly support NGOs group to share insights and programs on psychological wellness through talks and engagement activities.