SMU Brand Hackathon

Overview

Brand Hackathon

Brand Hackathon

Are you a founder looking to enhance your brand story?
Are you a founder looking to enhance your brand story?
The 2 day Brand Hackathon brings together consumer companies and award winning marketing experts to co-create compelling brand stories.

When: 23 - 24 March 2019
Where: Singapore Management University

Target Participants

  • Founders of Singapore headquartered companies
  • Business to consumer (B2C) facing companies
  • Small Medium Enterprises and startups across all industries

Key Takeaways

  • Be able to enhance the essence of your brand story
  • Be able to elevate your brand materials
  • Be able to stay relevant to your target audience
Programme Mentors

Curriculum Directors: Lim Sau Hoong & Low Cheaw Hwei

Lim Sau Hoong

Lim Sau Hoong

  • Visual advisor of the 2008 Beijing Olympics opening ceremony
  • Jury member of the inaugural President Design Award in Singapore
  • Judging panelist of Cannes and New York Advertising Festival
Lim Sau Hoong

Low Cheaw Hwei

  • Global head of Product and Service Design for Global Philips
  • Previously Senior Design Director for Consumer Electronics in Asia
  • Chaired the 2009 ICSID World Design Congress

Sau Hoong and Cheaw Hwei will be imparting foundational skills of building a brand and overseeing the conceptualization of your brand collaterals. A dedicated designer will be assigned to each team to assist in improving marketing collaterals.

Application Information

Registration

10 teams will be shortlisted to join the programme. Selected teams may send up to 3 founders to attend the event. All registered founders must be present during the entire duration of the Brand Hackathon.

Shortlisted teams will have to pay a $200 deposit. 80% of the deposit will be refunded upon successful completion of the programme.

Apply Now

Designers

Designers looking to join the Brand Hackathon may find requirements and responsibilities here. Interested designers may send over their number, CV and portfolio to paulinar@smu.edu.sg.

FAQ

  1. Are non-SMU students allowed to sign-up?
    Yes. Brand Hackathon is open to non-SMU affiliated founders/organizations.

  2. I do not know how to design my own graphics, can I still participate in the Brand Hackathon?
    Yes. Besides having our curriculum director impart foundational skills of building a brand and overseeing the conceptualization of your brand collaterals, a dedicated designer will be assigned to each team to assist in actualizing the collaterals.

  3. What is the selection criteria in shortlisting teams?

    • Teams must fall under the target participant categories
    • Company must demonstrate clear need for brand mentorship
    • Founders must be open minded and coachable
  4. What should I include in my company pitch deck?
    Marketing and branding strategies are developed with the company's business model in mind. Hence more information about the company would be useful in developing a compelling brand story. The following are details that we recommend to include:

    • Mission/vision of company
    • The Problem
    • The Solution
    • The Market Opportunity
    • The Product
    • The Customers
    • The Technology
    • The Competition
    • Traction
    • Business Model
    • The Team
    • The branding and marketing plan
    • What do you aim to achieve from the Brand Hackathon
    • What are the 3 most important brand related questions that you would like to ask the trainers
  5. Can I bring my marketing lead instead of my co-founder?
    No, the Brand Hackathon is only open to company founders.

Contact Us

For enquiries, please contact:
Paulina Robles: paulinar@smu.edu.sg

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