A visionary leader with a passion for marketing and fashion lifestyle, Michel Lu is an expert in building successful, iconic brands in the Asian market, and his achievements speak for themselves.

As the man who brought Elite Model Management to Asia, Michel has personally managed supermodels like Naomi Campbell, Linda Evangelista, and Claudia Schiffer in the Asia Pacific region. He was also the mastermind behind the world's first Asian girl band, Jungk, which he created in collaboration with music legend Malcolm McLaren.

Following his exit from that industry, he subsequently co-wrote a movie script, launched a record label, produced several albums, and also went on to build a mini-empire in the food and beverage space, with casual retail concepts like upmarket cafés, quick service restaurants, to specialty venues like fine dining restaurants helmed by Michelin starred chefs, boutique bars, mega dance clubs, and food manufacturing and distribution. Most recently, Michel set up Liquid Assets, a beverage company on the cutting edge of global trends that launched The Orientalist Spirits, the world’s first truly pan-Asian craft spirits brand.

As a mentor at Singapore Management University since 2010, Michel is passionate about helping groom the next generation of food and beverage entrepreneurs. He was the programme director and lead instructor for the Advanced Certificate in F&B Entrepreneurship by Singapore Management University, from 2018 until Feb 2021. He's a recognized thought leader and was included in the annual “Power List” by Singapore newspaper The Straits Times in 2007. He won the Spirit of Enterprise Award 2010 for “inspiring fellow Singaporeans” and was invited to judge the Yahoo! Singapore 9 Awards celebrating outstanding Singaporeans in the area of Business, Social Enterprise or Entertainment in 2012. He was also on the judging panel of Asia’s 50 Best Restaurant awards.

In addition to his achievements in these industries, Michel was also the Asian director of a New York based tech advisory and venture fund and in recent years, he has been exploring the exciting opportunities presented by robotics, artificial intelligence, and other Web3 technologies.

With a diverse and impressive track record, Michel Lu is a true icon in the worlds of fashion, entertainment, and entrepreneurship.