If you are a startup, an investor, a mentor, a marketer or a student of innovation, this is a session you must not miss.
This workshop exposes participants to the latest thinking in New Product Development, with a specific focus on marketing research techniques, overall new product strategy, and launch plan development in an entrepreneurial environment.
In this talk, Mr Chng will address some burning questions to young and inexperienced entrepreneurs as to how/what/when to start up now in Singapore? And what sort of entrepreneur he/she wants to be?
An introduction by Adjunct Professor Kirsti Lindberg-Repo on her recent book titled Titans of Service, Building Strategic Service Leadership.