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Chon Phung Lim

Executive-in-Residence
SMU

Chon Phung is an IT industry veteran with more than three decades of experience, having served as a Senior VP at Oracle and VP at Hewlett-Packard. 
In 2015, he made the pivotal decision to depart from the corporate world and commit himself to his passions for research and education, embarking on a journey towards a PhD at the Singapore Management University. Upon completing his doctoral studies in 2018, he assumed the roles of Research Fellow and Adjunct Faculty at the Lee Kong Chian School of Business. Additionally, he holds the position of Adjunct Associate Professor at the Singapore Institute of Technology. Beyond academia, Chon Phung is extensively engaged as an angel investor, advisor, and board member for numerous startups across the region. 
Chon Phung leverages nearly four decades of leadership and operational expertise in business to enrich his teaching, research, and advisory roles. His focus areas include innovation, entrepreneurship, venture building, and the impact of social networks on community development and organizational performance. He has collaborated on several case studies exploring how SMEs embrace open innovation for sustainable growth. Additionally, during his tenure as a Research Fellow at SMU, he co-authored two academic papers currently undergoing review. 
Chon Phung received his dual bachelor’s degree from The University of Texas at Austin, an MBA from The University of Chicago Booth School of Business and a PhD in General Management from SMU.

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