![](/sites/iie.smu.edu.sg/files/2024-07/ereen4_0.jpg)
Ereen Toh
Senior Manager
Ereen enjoyed a season of entrepreneurship with the boost and support of Enterprise Singapore's startup grant, dedicating nearly a decade to running a craft and wedding styling business. Seeking new challenges, she made a bold career switch and joined Kiss92FM as a radio producer for the breakfast show "Maddy, Jason and Arnold in the Morning", where she worked for six years. Ereen then transitioned to the beauty industry, leading a regional marketing team for two years. Having thrived in an enabling startup ecosystem, Ereen looks forward to supporting aspiring entrepreneurs through her role at SMU IIE. Outside of work, she enjoys travelling and nature walks.