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GameMaki powers the fun for ACE Entrepreneurship Week, in collaboration with MoneyTree and Centsless

Friday Nov 09,2012

Gametize Pte Ltd has teamed up with MoneyTree Singapore and Centsless to launch a white label game app powered by GameMakiʼs gamification platform. The app, which has garnered already over 1,000 completed challenges two days before the event, is available on iOSʼs App Store or Google Play by searching “AEW2012”.

Using the AEW2012 app, players from the schools and the public are challenged to answer quizzes and questions such as “invent a new ice-cream flavor”. They can also participate in fun, social photo missions and scavenger hunts such as by scanning QR code in specific merchant stores in the shopping mall. Points and virtual items that translate to real world incentives, such as discount vouchers and lucky draw chances to win an iPhone 5, can be earned through these activities and “check-in” for talks. Players can also vote for their favorite school teams using the app.

“AEW2012 is the largest scale game powered by GameMaki so far, involving 33 schools, 26 merchants, and partners like SPRING and Leisure Park Kallang mall. Our challenge is to not only increase digital engagement of the primary and secondary school audience, but also their family and friends”, says Keith Ng, CEO of Gametize. “This challenge is made easier thanks to some of the industryʼs most creative minds in MoneyTree and Centsless to conceptualize a 360 degree experence. We are encouraged by early positive results and we expect the app to deliver good fun and maybe a blood bath competition!”.

Damon, the CTO and co-founder of Gametize, will also share his entrepreneurship from 4-5pm at Thai Express. He will be joined by the team with 15 iPads at the booth, pre-loaded with the app and catered for non-smartphone users for two days, sponsored by SGPad.

About Gametize ( 

Gametize is a gamification startup focused on digital platforms that increases audience engagement using game design techniques in non-gaming environments. Gametize believes the best experiences are complemented through playing, and focuses on delivering products on multiple platforms with gamification as a strategy to integrate fun to life.

About GameMaki (
GameMaki, Gametizeʼs flagship product, is the worldʼs simplest gamification platform to engage target audiences with fun, social challenges for points and rewards. White-label games can be published on the web, Facebook and as native mobile applications on iOS and Android in a few minutes.

About MoneyTree Singapore
MoneyTree Singapore is a specialized training provider on Financial Literacy & Entrepreneurship for Kids & Youths aged 6 to 26 years old. They are currently operating in 3 countries (Singapore, Malaysia & Indonesia). In Singapore, MoneyTree has worked with over 80 schools and a number of organizations over the past 4 years.

About Centsless
Centsless delivers a seamless platform for loyalty that works both offline and online. The Centsless system helps businesses grow by creating opportunities to acquire new customers and nurture loyalty among customers. For shoppers, Centsless strives to make their shopping experience more fun and rewarding through a cardless loyalty system, allowing users to easily earn points, and redeem for attractive rewards by simply providing their mobile number.


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