As Group Director for the Lifestyle Business Group in International Enterprise (IE) Singapore, Mr Lee Yee Fung oversees the lifestyle related sectors including apparel manufacturing, fashion retail, furniture, food manufacturing and food services, education, and healthcare services. The group works closely with the Singapore-based companies in these respective sectors to facilitate their expansion in overseas markets.

Daniel Lim is the co-founder of Reebonz, a trusted online luxury ecosystem for buying and selling a wide range of luxury products. With a keen eye for luxury trends and in-depth understanding of consumer behaviour, Daniel oversees the organization’s global Merchandising and Sourcing, as well as Reebonz Closets, a mobile application. Prior to Reebonz, Daniel launched Zuunbo.com, an e-commerce platform that featured a new item for sale each day at a huge discount, in 2007 with Benjamin Han, the other co-founder of Reebonz.

Ronnie has 20+ years in consulting, startups, angel investment, financial services, government, telco and technology. He started his career with Andersen Consulting (now Accenture) focusing primarily in Technology Solutions in Financial Services, Telecommunications and Government sectors. Ronnie was the founder of PlaNET Technology Solutions, a software and solutions company, which was eventually sold to Singapore-listed Datacraft Asia. He was also involved in several startups throughout Asia, one of which was successfully listed on the NASDAQ second board .

Ms Ng Kai Scene was appointed Divisional Director of International Enterprise (IE) Singapore’s Environment Solutions Division with effect from 1 Jun 2014.

As the government agency driving Singapore’s external economy, IE Singapore spearheads the overseas growth of Singapore-based enterprises and promotes international trade. The agency also has a global network in more than 35 locations, with presence in many emerging markets.

Se Mun is currently the Executive Director of Singapore infocomm Technology Federation (SiTF). As the Executive Director of SiTF, Se Mun spearhead the secretariat team in advocate the charters of SiTF – voices of the industry, market creation and promote innovation in the industry.

Prior to this, she was the General Manager for Caliper (Singapore office), a HR Consulting Organisation with HQ based in Princeton.

A seasoned and passionate veteran with niche expertise in the Market Strategy & Business Development area helping to steer small enterprises and corporations to excel in their respective markets. Works with SPRING & Government Agencies on consultancy programs.

Varied and wide-ranging roles and functions within major corporations and local businesses in Strategy and Implementation projects.

Elim Chew is the Founder and President of 77th Street (S) Pte Ltd, a streetwear fashion and accessories retail brand in Singapore. She also co-founded a social impact business – FastFast, an app providing fast, on demand delivery services to consumers within 90 minutes, while giving a source of income for people who need it.

EiR, Institute of Innovation and Entrepreneurship, Singapore Management University 
Adjunct Professor, NUS Business School, INSEAD 
Global Agenda Council on Fostering Entrepreneurship (2012-2014), World Economic Forum
Global Future Council on Platforms and Systems (2016-2018), World Economic Forum   

Eddie Chau formed Brandtology in 2008 after successfully incubating e-Cop Pte Ltd, a company he founded in 2000, to a market leader in Info-Security Industry. e-Cop was acquired in 2007 by a wholly owned subsidiary of Temasek Holding Pte Ltd.

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