Sher Maine has over 20 years of experience as a storyteller, starting as a journalist at The Straits Times, and later as a book writer and editorial consultant. With a Communications degree in Journalism, she's authored over 15 books for corporate and government clients, including personal autobiographies, and has written personality profiles on political and government leaders.Sher Maine also has extensive experience in corporate branding and communications across various industries.

Ereen enjoyed a season of entrepreneurship with the boost and support of Enterprise Singapore's startup grant, dedicating nearly a decade to running a craft and wedding styling business. Seeking new challenges, she made a bold career switch and joined Kiss92FM as a radio producer for the breakfast show "Maddy, Jason and Arnold in the Morning", where she worked for six years. Ereen then transitioned to the beauty industry, leading a regional marketing team for two years.