| Institute of Innovation & Entrepreneurship

List of Startup Perks

Notion

Notion is a single space where you can think, write, and plan. Capture thoughts, manage projects, or even run an entire company — and do it exactly the way you want, now with AI.

New Business offer: 6 months free on the Business Plan with unlimited AI — value of up to $12,000 (upgraded from the previous Plus and AI Plan — value of up to $6,000)
Expanded Eligibility: Now open to companies with up to 100 employees (increased from the previous 50-employee limit)
Simplified Requirements: We've removed the funding limit requirement (previously capped at $10M)
Simpler Redemption Process: We've reduced the steps needed for startups to claim your offer by updating your partner link to automatically include your partner name and code. Simply share your unique link and any startups will be able to claim it.

How to Claim

1. Review Eligibility Requirements if you are eligible to receive the offer

2. Submit an application using our custom link:ntn.so/singaporemanagementuniversity and select Singapore Management University on the partner list.

3. Include our partner key, STARTUP4110P45165.

4. The Notion Startup Team will review your app and apply your offer within 1-2 business days and follow up with a confirmation email.

Email startups-help@makenotion.comwith any questions!

OpenMinds Singapore

OpenMinds™ is a collection of digital strategists, creatives, analysts, technology geeks, and venture builders passionate about solving business problems through MarTech. With services ranging from Digital & Tech consultancy, conducting online & social media audits, digital analytics programs, to web and mobile application development, CRM & Marketing Automation, and corporate training.

We are also the sole distributor of a CRM Saas platform called - Constant Contact Lead Gen and CRM, which in short, is a behavioural marketing automation platform. Fully integrated, so that we can be your one-stop marketing automation and lead gen tool for your growing business.

OpenMinds - https://openmindsresources.com/
Constant Contact - https://crmleadgen.com/

How to Claim

Unlock the power of Constant Contact 🚀 Elevate Your Business with our free lead gen consultation and up 2-week Constant Contact trial demo!

Reach out to Nicole @ nicolechoo@openminds.sg with the title "I want free CC trial please" to kickstart your journey!

Visit https://crmleadgen.com/ for more info.

Startup Perks

List of Startup Perks

Carta

Carta is a platform that helps people manage equity, build businesses, and invest in the companies of tomorrow. Our mission is to unlock the power of equity ownership for more people in more places. Carta manages over $2 Trillion in equity globally for nearly 2 Million people. The company is trusted by over 30,000 companies, over 5,000 investment funds, and half a million employees for cap table management, compensation management, liquidity venture capital solutions, and more.

How to Claim

20% discount on the base price of USD 250/ yearly for up to 25 stakeholders.
Additionally a waiver to your implementation fees.
ESOP advisory at any stage from the time you onboard, no lock-in duration.

Reach out to your point of contact at SMU expressing your interest in the Carta Platform and they will connect you to us.

If you have any questions, please reach out to saloni.ahuja@carta.com

Svested

Svested is a trusted partner to founders. We support entrepreneurs by digitalising and handling their administrative matters so they can pursue their purpose, grow their company, and attract and retain good people.

As one of Southeast Asia’s leading ESOP specialists, we advise founders in planning and setting up of their ESOP. Our digital platform enables founders and employees to view and manage their ESOPs easily. We are also an ACRA-certified Filing Agent and provide a comprehensive end-to-end service that takes care of all administrative and compliance matters, from incorporation to exit.

How to Claim

We offer a 20% discount off our incorporation (Original Price $600) and first year corporate secretarial services (Original Price $360 or $588) for startups under BIG.

Contact Marcus at marcus@svested.comfor more details.

FollowTrade

FollowTrade is a social trading platform that allow families and friends to share and follow each other’s investment journey in a simple & engaging way.

How to Claim

Upskill and enhance your knowledge base today! Use SMU50 coupon code to enjoy 50% discount off our training courses on https://follow-trade.com/shop/

*Exclusively for SMU-affilicated startups

Quotabook

Quotabook is an online equity management solution that focuses on simplifying company ownership, with features starting from cap tables and stock options management to virtual data rooms and business reporting to easily update your investors. Use Quotabook to minimize manual work and focus on growth! Read more (PDF)

How to Claim

50% discount for a year for startups that fall within the pricing tier. Additional discounts for early-stage startups or if you use the platform together with your stakeholders. Have questions or would like to redeem your benefit? Please click here to book a demo!

Contact: Email Quotabook at global@quotabook.comfor any questions.

Qapita

Qapita is a secure, cloud-based solution that helps startups manage their Cap Tables and ESOPs. Qapita helps founders, CFOs and CHROs to organize their equity ownership record at one place making it the single source of truth.

Qapita product walkthrough: https://vimeo.com/561340916

How to Claim

100% Subscription waiver for early stage startups (less than 25 stakeholders or those who have raised less than $1 million in equity investment)
15% flat discount for startups beyond the early stage
Complimentary Concierge Onboarding and Customer Success Support
Access to Open Source templates vetted by legal experts along with complimentary consultation

Visit https://www.qapitacorp.com/demo/ and type in "SMUxQAPITA" in the Partner Referral Code field.

WE.VESTR

WE.VESTR is the easy-to-use equity management platform built by founders, for founders. Streamline your cap table, shareholder reporting, ESOPs, and legal processes - all in one place.

We offer 50% off for the first year.

For more information, Email here.

Startup Perks

List of Startup Perks

ReadyDocs

ReadyDocsis Rajah & Tann’s low-cost contract assembly platform that enables startups and SMEs to remotely generate and digitally sign contracts from any device in real-time. With inbuilt easy-to-follow workflows, best practices guides and contract automation functionalities, ReadyDocs combines Rajah & Tann’s legal expertise, along with a technology platform that allows you to generate and review contracts in a safe and controlled platform.

Enjoy worry-free billing with ReadyDoc’s subscription plan that comes with 2 hours of legal advice at a flat fee of S$250/month (with a 12-month upfront commitment).

How to Claim

Please contact Melvin Chee at melvin.chee@readydocs.sg to hear more about the additional SMU privileges and sign-up benefit.

Contact: Melvin Chee, Commercial Lead at melvin.chee@readydocs.sg / +65 9859 9550

Asia Practice

Asia Practice LLC's regular support for the SMU Incubator is a reflection of our Firm’s ethos. We are practical commercial lawyers with a background in banking and finance, which we use to help startups and other disruptive tech initiatives. We enjoy working with new entrepreneurs to share our familiarity with the structuring of a business and how best to structure it in the context of future growth and fund-raising objectives.

How to Claim

We offer each start-up a one-time advisory consultation (which may last up to 40 minutes). Have a chat with us regarding any legal questions you may have regarding your start-up / business model.

Please use the link below to schedule your consult with us and we will be in touch. https://calendly.com/apllc-bchin/apconsult

SeedLegals

Start, raise and grow with SeedLegals. SeedLegals automates the legals startups and small businesses need, dramatically cutting down the time and expense companies used to spend with traditional lawyers and accountants.

Create team contracts, manage your cap table, raise funding, set up your employee share option schemes and more. Trusted by more than 35,000 startups, small businesses and investors in Singapore, Hong Kong, the UK, France and Ireland.

Get S$100 off a SeedLegals annual subscription, any fundraising solution or share option scheme with referral code SLSMUBIG. Unlimited support from our team is always free when you join SeedLegals.

How to Claim

Submit the form here to speak with our team and quote the referral code SLSMUBIG to redeem your offer of S$100 off a SeedLegals annual subscription, any fundraising solution or share option scheme.

City Launch Lab

The City Launch Lab is a renowned accelerator program offered by City, University of London. With a focus on supporting startups and entrepreneurs, the program provides a platform for early-stage companies to grow and thrive. Through a combination of mentorship, resources, and networking opportunities, the City Launch Lab empowers startups to refine their business models, access funding, and scale their ventures.

How to Claim

Receive 2 hours of free legal consultations from Barrister-at-law.

To schedule a consultation, please click on the following Calendly Link. Alternatively, you can reach out to me directly via email at muklesur.bharuya@city.ac.uk or contact our office at +4420 3998 9909.

Startup Perks

List of Startup Perks

SHOPLINE

SHOPLINE is a full-featured platform with services to empower brands to succeed in eCommerce, Social Commerce, O2O, and Cross Border Retail. Backed by alibaba and JOYY, over 250k brands in Asia trust SHOPLINE to take their businesses online.

How to Claim

Receive 1 month free Shopline trial, and 2 months free for every annual starter plan signed up.

Email alexia@shoplineapp.com and inform them that you're part of Business Innovations Generator.

Startup Perks

List of Startup Perks

mēkā

mēkā is a product design and development firm building products that improve the human condition. We work across the industrial, consumer and medical sectors to design, prototype and manufacture new solutions.

How to Claim

Drop an email to shafiq@meka3dp.com to fix an appointment. www.meka3dp.com

Aztech Technologies

Aztech is a local leading manufacturing company specialised in electronic devices with 36 years of experience. We offer a holistic, one-stop design and manufacturing solutions through ODM/OEM/JDM/EMS/CMS.

How to Claim

We are happy to offer startups in the category of AI, Electronics, IoT, HealthTech, and Automotive advisory and discounted manufacturing services of up to $200k.

Contact Ng Teng Han to find out more.

Startup Perks

List of Startup Perks

Workbuddy

Workbuddy gives you access to Singapore’s largest network of co-working spaces including WeWork, The Hive, The Executive Centre and many more. Whether you need a professional space to meet clients, a shophouse vibe for creativity or simply a desk with a view – workbuddy gives you and your team more choice, flexibility and freedom.

Join now and enjoy on-demand access to over 45 workspaces across Singapore. Simply download the workbuddy app, choose your workspace and check in. It's that easy!

LITE membership plan: $129 / month (5 day passes per month)
UNLIMITED membership plan: $299 / month

- Download on iOS here: https://apps.apple.com/sg/app/work-buddy/id1416853620
- Download on Google Play here: https://play.google.com/store/apps/details?id=com.workbuddy.apps

How to Claim

Save 20% off workbuddy membership plans with SMU exclusive Promo Code!
Simply download the workbuddy app, sign up using the promo code SMU20OFF and start enjoying a city-wide network of professional workspaces.

*20% offer is valid for minimum 3-month workbuddy membership.

Technopreneur Circle

Technopreneur Circle is managed by Vertex Holdings. TechCircle is more than just a free co-working space for tech startups and entrepreneurs. It is a community meant for individuals who are involved in the tech startup ecosystem to connect and collaborate.

How to Claim

Access to the cosy co-working space located at City Hall.
Access to various members’ platforms where you can connect, communicate and collaborate.
Exclusive access and registration to all Tech Circle events

Sign up for the Technopreneur Circle membership and get free access to their cosy co-working space located at City Hall.

Startup Perks

List of Startup Perks

Ajourney

Ajourney (https://ajourney.io) helps local and regional businesses simplify their payroll by consolidating and automating all their payrolls in one place. We provide payroll support so that businesses can run their businesses and payrolls compliantly without requiring internal payroll expertise.

How to Claim

First 6 months free for new Ajourney customers on the Core or Plus plan.

Your offer starts from the first month you run payroll. - No locked-in contract.

What you get:

- Payroll, Leaves/Time-Off, Claims & Reimbursement features

- White glove onboarding and data migration

- Dedicated support (via Slack or WhatsApp)

Eligibility: You must be a new Ajourney customer

Apply via this form: https://forms.gle/vz2hYUevDrPDhM2C9

Fitbot

OKRs (Objectives and Key Results) is a strategy to execution framework which is adopted by 1000s of high growth startups and enterprises. Popularized by Google, LinkedIn, Grab,Twitter and many more, the benefits of OKRs is to align teams to business velocity metrics which matter most to growth.

Fitbots works with many organizations like Standard Chartered, Digital Commerce Intelligence, Will Group, Talview, Appknox , Hubilo among other global clients.

How to Claim

Fitbots OKRs have an integrated OKRs SaaS platform and OKR Coaching to enable your teams. They are offering software credits for 3 Months to our Program, especially for your teams.

Claim via link here

Miro

Miro is the collaborative innovation workspace with everything your startup needs to scale and succeed at speed. Discover and validate your ideas, do deep research, design products, and apply product frameworks easily. With Miro, startups can get ready to take on the world.

How to Claim

Apply for $1000 in credit using this unique link:

https://miro.com/startups/partner/apply/?vcode=937-342-SMU

Crossworks Myanmar

Crossworks is a hiring-as-a-service company that connects international startup companies with Myanmar's remote talent landscape for work operations and cost optimization in manpower. We help you to attract, hire, and retain Myanmar's best and brightest talent, acting as the employer on record and an extension of your HR department.

How to Claim

Receive $100 SGD off on Discovery success fees. Contact jeshua.soh@gmail.com

Check our website: www.crossworks.info

Link Compliance Pte Ltd

We are HR specialists for all your main Human Resources needs in Asia, UK and USA. Be it sourcing the right talent to suit your company’s needs OR entering a new market without the hassles of setting up an entity/HR compliance, we are here to power your business.

Trying to enter a new market? Check out our PEO Solutions.
Looking to hire talented developers on a budget? Our offshore service for Startups might be the solution.

If you have any questions regarding the aforementioned solutions or any other HR related services, give us a call at +65 68505185

How to Claim

5% off of the total invoice for Link the Coder service. Applicable to all BIG startups.

For discount on other services, just mention that you are an SMU BIG startup.

Talentport

Talentport is a Singapore-based company that provides talent management solutions to organizations. We offers a variety of services including recruitment, executive search, HR consulting, training and development, and employer branding.

Talentport's solutions are designed to help businesses build high-performing teams, optimize talent acquisition and retention, and enhance their overall HR strategies. We also have a team of experienced consultants who specialize in different industries and functional areas, enabling us to provide tailored solutions to meet each client's unique needs.

Talentport has a strong reputation for delivering high-quality services and has served clients across various creative, technology sectors. For more info: https://talentport.com/

How to Claim

Receive up to 25% off our usual rates for every talent you onboarded.

Contact leow.jiaxuan@talentport.com, https://talentport.com/

Confide Platform

The Confide Platform empowers organizations to confidentially receive, investigate, and resolve risks. Founded by experienced general counsel and Wirecard whistleblower Pav Gill, Confide serves as an organization's integrity hub and comprehensive compliance platform, built on trust and transparency.

As part of its mission to democratize access to top tier whistleblowing, reporting and case management software, Confide is offering its solution free to all organizations with <500 employees.

Find out more at www.confideplatform.com.

Soarus Consulting

During the start-up phase, we often find ourselves asking:

Can we hire a knowledgeable C-suite professional who knows how to autopilot without breaking our budget?

Typically, the options are:

Try to recruit the right person with a sub-par budget.
Hire the right person with the correct price tag and face financial strain.
Hire a junior professional within budget, but you'll need to guide them.

We weren't satisfied with these options.

To address this, we offer CHRO-as-a-service. This allows you to bring on board a qualified CHRO (Chief HR Officer) at a fraction of the cost through co-sharing.

Traditional HR generalists can be expensive, with an average monthly cost of USD 4,500. Head of HR cost USD 12,000. At Soarus Consulting, we believe in making HR excellence accessible to all.

How to Claim

If you are open to learning more, contact soarusconsulting@gmail.com and receive 2 hours of free consultation using the code: "ILOVESMU"

Remotee

Remotee helps you scale your startup by connecting you with skilled, full-time talent from South India at a fraction of local hiring costs. See more at www.remotee.co

For just $195/month per staff (After discount for SMU Affiliate), we provide both office space and full HR support so you can grow your business without the hassle of setting up your own team abroad.

Here’s what you get:

* Recruitment & Hiring support

* Payroll & Compliance handled

* Dedicated desk in our modern Madurai office

* On-site team management and employee well-being

* Relocation support at no extra cost

* Full control over your team

Typical salaries for developers, designers, marketers, and editors (2–3 years experience) range from US$400–$650/month, keeping your total cost under US$1,000/month.

Simple. Scalable. Cost-efficient.

How to Claim

Offer:

1. Waiver of the one-time $500/new hire. Meaning all their hire with Remotee will be completely free. (Saving $500/staff)

2. A package deal of both payroll management + office rental for only $195/mth instead of $270. (Saving $900US/staff/yr)

3. Be part of our startup community where we will refer investors or advisors to startup founders completely FOC.

How to Claim:

Fill up this form: https://forms.gle/B2uCNj8D6NPc9FWh7

And under Affiliate, enter "SMU BIG"

Startup Perks

List of Startup Perks

Aspire

Aspire is an all-in-one finance operating system built for fast growing startups. It is an easy, fast and scalable finance stack with solutions that include company incorporation, business accounts, corporate cards, FX, revenue management and spend management services. Everything you need to get your startup up and running, and to scale it globally - packed into one single account.

What perks does Aspire offer upon signing up?

Welcome bonus of up to $1,500 cash rebates
51 day free credit on Aspire Advance Card (IDR Advance Card)
Upsized cashback of up to 5% on online marketing and SaaS spend
Priority onboarding for SMU’s cohort of startups with a dedicated account manager taking care of all your queries
$50,000 Aspire Rewards incl $5,000 of AWS credits, 40% off dropbox, and many more

How to Claim

Contact Sanzhar Usserbayev at sanzhar.u@aspireapp.com

CAP Advisory Group

CAP provides a full suite of accounting, corporate and advisory services to SMEs. Join 300+ SMEs and digitalise your accounts and finances as you scale your business.

How to Claim

33% discount for annual corporate secretarial services and 1 free consultation on compliance requirements for companies in Singapore.

Fill in the form athttps://www.capadvisorygroup.com/contact and mention SMU IIE in the message.

Osome

Osome manages your accounting, secretary, & incorporation in Singapore online. Save time, free your mind and focus on your business with Osome!

How to Claim

Receive 16% off first purchase, and free 1-to-1 consultations on business setup and compliance requirements in Singapore

Mention SMUIIE16 in the Osome chat or in an email to referrals@osome.com

Auptimate Pte. Ltd.

Auptimate is an online platform helping Angel Syndicates, Fund Managers and Startup Founders set up and operate Syndicates and Special Purpose Vehicles (SPVs). Auptimate has helped 80+ Syndicates and SPVs raise over $40mn from 700+ investors for deals across South East Asia, the Middle East and Europe.

How to Claim

Perk Founders who are looking to clean up their CapTable or want to Roll Up their investors into an SPV can avail a 20% discount on set up fees ($150) for the Founder SPV.

Contact Davin or Gail at sales@auptimate.comand mention that you're a SMU startup.

Sleek

Sleek enables entrepreneurs and investors around the world to quickly register their business and manage their payments, accounting, tax compliance and governance needs using a simple, all-in-one, fully digital platform. Headquartered in Singapore, Sleek has helped over 450,000 entrepreneurs across the globe get their business registered with the relevant company registry and tax authorities. Sleek is an ACRA-certified Filing Agent, member of the Singapore Corporate Secretary Association and affiliated with the Institute of Singapore Chartered Accountants.

How to Claim

Here is an example of some of the common perks we provide to our other incubator partners:

100 SGD or 500 HKD immediate discount on the first invoice 100% online company registration - no papers, no hassle.
Free & Unlimited use of our SleekSign digital signature tool for all business needs
Free Sleek Business Corporate Account with unlimited Corporate Mastercards (subject to compliance approval)
Exclusive access to more than $30k worth of free perks in Sleek's partner ecosystem (AWS, Stripe, GoogleCloud, HubSpot, etc).

Kindly enter the code “SMU100” during check out for $100 Discount on our services. For more information, you may reach out to guillaume.hochmuth@sleek.com

Bizsquare Accounting

Bizsquare Accounting is a leading accounting firm based in Singapore, providing a comprehensive suite of services tailored to meet the needs of startups and small to medium enterprises. Our offerings include company incorporation, business formation, corporate secretarial support, compliance management, accounting, taxation, and a range of corporate advisory and administrative solutions. We specialize in simplifying the complexities of business operations, allowing our clients to focus on growth and success.

For more info, please visit our website - https://bizsquareaccounting.com/

How to Claim

Free Business Deck OR Social Media Business Account Set-up and Social Media Content Management for 1 month for any new sign-ups before 31 March 2025.

Email us at admin@bizsquare.com.sg to learn more!

Forecastr

Forecastr makes financial forecasting easy for founders! We will help you build your financial model and ensure you know your cash flow and key metrics for running your business. Reach out to us for a free demo.

Receive a 20% First-Year Discount on Forecastr's Software + Waived Implementation Fees.

To redeem this Special Offer, email Jeff Erickson at jeff@forecastr.co

Corpzzy

Starting a business shouldn’t feel overwhelming. Yet, for too long, there’s been a stigma around company incorporation—many believe it’s a complicated, time-consuming, and expensive process, accessible only to those with deep pockets and extensive industry knowledge.

At Corpzzy, we’re here to change that narrative.

Founded by a Gen Z entrepreneur with a vision to simplify business creation, Corpzzy was built to make incorporation, company secretarial services, and business scaling accessible to everyone. Backed by the expertise of our parent company with over 20 years of experience, we bridge the gap between traditional corporate services and modern, tech-driven solutions—so that starting a business is no longer a luxury, but an achievable reality for anyone with an idea.

We believe success isn’t about endless paperwork or massive capital—it’s about working smarter. That’s why we’ve designed an effortless, streamlined process that lets you incorporate your company, stay compliant, and scale—without stress, delays, or hidden costs.

Our signature sleeping panda represents a new way of thinking—that with the right support, your business can grow even while you rest. Whether you’re a first-time founder, freelancer, or seasoned entrepreneur, Corpzzy is your partner in making business ownership simple, affordable, and future-ready.

Pay on an Installment Basis! Low Involvement with a Payment Plan for up to 6 months. Free Consultation on starting a business. Contact bernard@corpzzy.com or visit our website at https://www.corpzzy.com

Startup Perks

List of Startup Perks

Choco Up

Choco Up is Asia’s leading revenue-based financing and growth platform, offering flexible, non-dilutive funding solutions across various markets and verticals to help companies grow their revenue and profitability while preserving equity for future fundraising rounds.

How to Claim

Choco Up charges a one-time flat fee, which is determined upon a successful application. SMU-IIE referred companies enjoy a one-time 10% off service fee*.

*Exclusively for SMU-IIE affiliated Startups

Sign up at www.choco-up.com to get your booster today!

Seedefy

Seedefy is a Singapore-based fundraising platform that has empowered startups to connect with global venture capital firms and communities, backed by strong support from our established global partners.

We have over 80 global venture capital firms with $1.3B capital ready to be deployed, including names like Softbank, Golden Gate Ventures, Vertex Ventures and Mitsubishi. Notable supporters also include government-affiliated entities in Europe and Southeast Asia.

We accelerate startup fundraising by enabling them to connect with VCs at scale, with minimal costs, and without any equity or transaction fees.

How to Claim

30 minute free consultation and 20% off usual rates by applying 'SSG20'

Registration link - https://app.seedefy.com/auth/register

FundedHere

FundedHere is Singapore's first MAS-licensed equity and debt crowdfunding platform. Since its inception, the platform has raised more than $18 million over 30 campaigns. FundedHere's startup ecosystem also consists of more than 1,800 investors, over 20 partners, and more than 40 mentors.

How to claim

For Discovery Package and Valuation Report services, kindly do reach out to Glen.wee@FundedHere.com and quote "SMU_FUNDEDHERE" in the email. From which, he could share more details on each of these services if required.

Contact: Glen Wee, Startup Lead, Glen.wee@fundedhere.com

Singapore Tourism Board

Singapore-registered businesses/start-ups that have products/services targeted at the tourism can benefit from Business Improvement Fund (BIF) to improve their business functions – eg. build resource efficiencies, pivot business models to enhance competitiveness and scale up adoption and development of sustainable solutions.

How to claim

Read here about the Business Improvement Fund (BIF) for more information. For enquiries, applicants can contact the STB Incentive Policy Department at STB_Incentives@stb.gov.sg.

Paloe

Based on Paloe’s experience in preparing our startup clients for fundraising, Overture was developed internally as a fundraising management platform to help manage their fundraising process and engage their investors effectively. We have now launched this exclusive platform to early-stage startups.

How to Claim

Create a free account at https://www.paloe.com.sg/overture/ and drop an email to daniel.kok@paloe.com.sg with your email, contact number and company name for your account to be upgraded. SMU incubatees can get 6 months of our Growth plan for free!

Contact: Email daniel.kok@paloe.com.sg and quote "SMU BIG"

Efficient Capital Labs (ECL)

Efficient Capital Labs (ECL) is an NYC-headquartered global FinTech company providing non-dilutive capital to SaaS and AI startups across the U.S., Singapore and India. ECL has disbursed +$100 M to +150 global startups, empowering founders to grow without dilution.

How to Claim

25 bps discount on annual fees for eligible and approved applicants

Get in Touch with ECL.

Startup Perks