"A watering hole for Entrepreneurs, Innovators, Investors, Business Mentors and Industry Partners"
This module introduces the concept of how an effective Go To Market (GTM) plan is designed. This is an essential process for a startup business to generate traction fast. This module covers the essential components of a GTM plan including; branding, value proposition, segmentation and beachhead strategy, customer insights, personas, customer journeys, content creation, growth hacking tips and customer experience and delight. The module adopts a structured approach to creating a step by step GTM plan through proven concepts and fact finding processes.
The 21st century presents new challenges and opportunities for SMEs to enhance competitiveness and boost economic growth in China and ASEAN alike. SMEs will be a source of entrepreneurship and innovation. The new breed of world-class SMEs which survive the evolution will possess outstanding attributes including ability to compete globally. SMEs can leapfrog bigger players in niche markets and enjoy more than linear success in the knowledge-based economy.
"A watering hole for Entrepreneurs, Innovators, Investors, Business Mentors and Industry Partners"
Course Outline
This one day workshop covers the fundamentals of term sheet navigation and negotiation. The program will be structured in a progressive manner starting with financial projections, to identifying appropriate funding sources, followed by deal structuring, and ending with term sheet negotiation.
"A watering hole for Entrepreneurs, Innovators, Investors, Business Mentors and Industry Partners"
Social-tech was developed from the understanding that technology can be a powerful tool in tackling social issues that society is facing. We are witnessing a worldwide trend of people, governments, and corporates investing time, efforts and resources in finding technological solutions to solve social problems.
Yoav will explain what Social-Tech is all about, how it shapes the startup scene and why innovative projects can make sustainable impact in tackling social issues
This course introduces the fundamentals for creating high quality and relevant content that connects emotionally with customers and delivers results in engagement and conversions. It provides a step by step process on how to design content for all the touch points along the customer journey. The module includes content creation techniques for social channels including:
You Tube, Facebook, Instagram, Twitter and Linkedin.
