"A watering hole for Entrepreneurs, Innovators, Investors, Business Mentors and Industry Partners"
The SMU Institute of Innovation & Entrepreneurship (IIE) and ESSEC BUSINESS SCHOOL are pleased to invite you to the Cross-Border Innovation and Entrepreneurship Symposium. This conference will be held in Singapore, on 3 th – 5 th December 2012.
Chaired by Desai Arcot NARASIMHALU (SMU) and Herve MATHE (ESSEC BUSINESS SCHOOL), the Programme and Organising Committee are preparing a high quality scientific programme and an exciting social programme for this symposium.
"A watering hole for Entrepreneurs, Innovators, Investors, Business Mentors and Industry Partners"
This Workshop is Postponed/Cancelled till Further Notice
Understand heuristic research approach, which centred on brand assessment and reiteration to make company brands more relevant as markets evolve and consumer needs become more sophisticated. Be it plotting marketing strategies, developing new products or communications, or crafting brand architectures, everything flows from a deep and honest understanding of consumers' complex needs and desires.
"A watering hole for Entrepreneurs, Innovators, Investors, Business Mentors and Industry Partners"